INFORMATION WE COLLECT
We collect data directly from you when you engage with our services—for example, by placing an order or contacting us.

Types of personal information we may collect: contact information (your name, email address, phone number, and delivery address), account details (if applicable – username, password), payment Information (credit or debit card numbers and associated security codes – all payment data is securely handled by Squarespace – their privacy policy can be found at squarespace.com/privacy , order history (items purchased, shipping details, and transaction information).

You are responsible for providing accurate and up-to-date personal information and notifying us of any changes.

HOW WE USE YOUR INFORMATION
We use your personal data for the following purposes: order fulfilment (to process payments, ship your purchases, and manage returns or exchanges), customer Support (to respond to your inquiries or assist you with orders), marketing (with your permission, we may send you promotional emails about new products or special offers), service improvement (to understand how users interact with our website and improve our Services and user experience), legal compliance (to comply with legal obligations, such as record keeping for tax or accounting purposes). We only process your information when we have a valid legal basis to do so – whether to fulfil a contract, based on your consent, to meet legal obligations, or for legitimate business interests.

HOW LONG DO WE RETAIN PERSONAL DATA?
Your personal data is only stored for as long as necessary to fulfil the purposes outlined in this policy. In general, we retain your data for up to 3 years of inactivity, unless a longer period is required by law.

Once the retention period ends, your data will be securely deleted or anonymised unless you request otherwise.

USE OF COOKIES AND TRACKING TOOLS
We use cookies and similar technologies to enhance your experience on our website and to better understand how it is used.

WHAT ARE COOKIES?
Cookies are small text files stored on your device that allow websites to remember your preferences and activity. They help us provide a more personalised browsing experience.

WHY WE USE THEM?

Site Functionality: cookies are essential for features such as the shopping cart, checkout process, and login system.

Analytics: we use performance cookies (via Squarespace) to understand user behaviour, improve our services, and track metrics such as page visits, cart abandonment, and traffic sources.

Marketing: some cookies may be used for promotional or advertising purposes (with your consent).

You can disable cookies via your browser settings, although some features of the website may not function as intended.

YOUR DATA PROTECTION RIGHTS
If you reside in the European Economic Area (EEA) or other applicable regions, you are entitled to the following rights: access – you can request a copy of the personal data we hold about you, correction – you can request correction of inaccurate or incomplete data, erasure – you can ask us to delete your data under certain circumstances, restriction – you can request the restriction of processing of your data, objection – you can object to certain uses of your data, such as direct marketing, data portability – you can request that we transfer your data to another organisation or directly to you, withdraw consent – if you previously consented to data processing, you may withdraw it at any time.

To exercise any of these rights, contact us at alexandramachadojewellery@gmail.com. We will respond within one month or up to two months for complex requests, as permitted by law.

If you believe your data is being processed unlawfully, you have the right to lodge a complaint with your local data protection authority. Contact details for EU authorities can be found here:
https://ec.europa.eu/justice/data- protection/bodies/authorities/index_en.htm

CHANGES TO THIS PRIVACY POLICY
This policy may be updated from time to time to reflect changes in our business or legal obligations. We recommend reviewing it periodically to stay informed. Significant updates will be communicated via email or posted clearly on our website.

CONTACT US
If you have any questions, concerns, or wish to exercise your rights, feel free to contact us:
alexandramachadojewellery@gmail.com
Rua do Paraíso, 126, 4000-374, Porto